Blackmoor Vituperative

A recent report by Forrester Research titled Few iPod Owners Are Big iTunes Buyers reveals some pessimistic findings about the iTunes service.

2,700 US iTunes debit and credit card transactions had been analyzed over a 27-month period and it turned out that only 3% of online households in US bought music from iTunes in 2006. In the past year an average user spent $35 in the iTunes store. Half of credit card transactions were less than $3.

An average iPod user has bought 20 songs since the launch of iTunes.

The report also claims that since January the monthly revenue of the store has fallen by 65%.

Apple shares fell 3% after the report.

(from allofmp3.blogs , iTunes revenues have decreased by 65%)

Frankly, I am glad. iTunes is for suckers, and I am pleased that consumers are not quite as stupid as Apple thinks they are. Personally, I recommend AllOfMP3.com, which is what an online music store should be.