Dave Howe, president of the Sci Fi Channel, does not understand or like science fiction and has contempt for the people who do.<\/p>\nDave Howe, president of the Sci Fi Channel, does not understand or like science fiction and has contempt for the people who do.<\/p>\n
In the most recent absurd move by the Science Fiction Channel, Howe has decided to change the name of the channel to “SyFy”. If you are rolling your eyes and saying, “What the …?”, you are not alone. In Mr. Howe’s words, “What we love about this is we hopefully get the best of both worlds. We\u00e2\u20ac\u2122ll get the heritage and the track record of success, and we\u00e2\u20ac\u2122ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.” In other words, “I don’t have a clue what science fiction is or why anyone would want to watch it. So rather than try and appeal to that market, we are changing the name of the channel to something nonsensical and hoping that will somehow improve our ratings.”<\/p>\n
In making this idiotic change, Mr. Howe is following in the footsteps of Tim Brooks, who helped launch the Sci Fi Channel when he worked at USA Network. “We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.” In other words, “I have no idea why I was given the job to start a science fiction channel. I don’t like it, and I like the people who watch it even less.”<\/p>\n